UK leads the way with smartphone shopping14th March 2014
People in the UK are more likely to use their smartphone to buy products than any other country in Europe.
According to new research undertaken by Google, as many as 32 per cent of UK residents make a purchase once a month with their device.
This figure was 19 per cent for Sweden, 15 per cent in Germany and just 8 per cent in France.
It transpired more than two-thirds (68 per cent) of people in the UK are now using smartphones, indicating the nation's dependence on such technology.
According to the Daily Telegraph, the vast majority (83 per cent) of the consumers surveyed said they used the internet every day, in comparison to last year's figure of 75 per cent.
The number of Britons who purchased products online rose to 77 per cent in 2014 so far, up from 2013's total of 72 per cent, the paper reported.
A spokesperson for Google said: "In the UK, people are increasingly using their smartphones for researching products, locating stores and making purchases. That's why it is now essential for businesses to ensure their sites are mobile-ready."
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Posted by The EnerGenie