iPhone 5s voted the UK’s most popular smartphone5th February 2014
Apple’s iPhone 5s has been selected as the most popular phone in the UK for the fourth consecutive month, according to new figures.
It beat off competition from Samsung’s Galaxy S4 and Galaxy S4 Mini, the Sony Xperia Z1 and HTC’s One, among others, to top the January mobile phone chart, the uSwitch.com report shows.
The gold smartphone – 2013’s Christmas number one – was one of four handsets from US-based Apple in the January 2014 Mobile Tracker. These were alongside four units from South Korean company Samsung, including the Galaxy S4 at number two – its tenth month in a row in the top five.
According to the comparison site’s telecoms expert Ernest Doku, the gold iPhone 5s’ reign at the top of the chart is evidence that “price clearly hasn’t deterred customers, who are happy to pay a premium for their favourite brand”.
He added, however, that the growing popularity of the much cheaper Samsung Galaxy S4 Mini is attracting price-sensitive consumers, who are also won over by its compact design.
“As the major manufacturers unveil their latest handsets, it will be very interesting to see if other brands can steal some market share away from current leaders,” Mr Doku suggested.
British consumers placed the gold incarnation of the iPhone 5s top of the January chart, while Apple’s blue iPhone 5c was at number three – indicating the colour of a handset can be attractive to buyers.
The survey comes as recent data showed global shipments of smartphones rose to 1.004 billion in 2013 – the first time the billion-handset mark has been reached.
Figures published by International Data Corporation (IDC) showed that sales of the technology leapt by 38.4 per cent last year, with Samsung taking the largest share of the market (31.3 per cent) and Apple the second largest (15.3 per cent).
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