Shopping by smartphone ‘up 18%’

17th January 2014
Shopping by smartphone 'up 18%

The number of consumers who are using their smartphone to purchase items on the web is continuing to soar in the UK, as members of the public favour this method to visiting the high street.

According to new data from  industry body IMRG and Capgemini, total online sales rose by 18 per cent in December when compared to the previous year, reaching £11.1 billion for the 31-day period.

Mobile sales were the main driving force behind the increases, with this figure doubling to £3 billion over the festive period – and technology analysts have predicted this trend will continue well into this year.

Chris Webster, head of retail at Capgemini, said the adoption of hand-held technology – and the development of click-and-collect services – had sped up the switch from the high street to online.

Shoppers' switching to the internet is having an impact on traditional retailers who are having to invest millions of pounds in IT systems to cope with the delivery of online orders.

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Posted by The EnerGenie

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